Apple chief executive Tim Cook's Leadership on Environmental Responsibility

Under Apple chief executive Tim Cook's leadership Apple has stepped up its commitment to curbing its environmental impact, pledging to supply 100% of its power from renewable sources and crack down on the use of minerals mined in the Democratic Republic of Congo (DRC) that can fund war and human rights abuses
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“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI (Return On Investment),” Cook said, adding that the same sentiment applied to environmental and health and safety issues.

He told Danhof that if he did not believe in climate change, he should sell his Apple shares. “If you want me to do things only for ROI reasons, you should get out of this stock,” he said.

Cook’s comments and visible passion over the issue are one of the strongest signals yet of his commitment to reducing Apple’s environmental footprint. He told shareholders that he wanted to “leave the world better than we found it”.

http://www.theguardian.com/environment/2014/mar/03/tim-cook-climate-change-sceptics-ditch-apple-shares